Lead With Content

Neoti R Series Sweetwater social media wall

“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.”
– Jolie Miller, head of business of content strategy at LinkedIn Learning

Content is King

People typically don’t buy a LED video wall to look at the screen itself (although we think the displays look pretty darn good on their own). People buy LED video displays to view or showcase content.

While there may be a million things to consider when purchasing a video wall, we suggest that one of your first considerations should be content. What do you want to show your audience? What message do you want to convey? How do you want your audience to feel about your message, service, or product?

Content Influences Type of LED Product

The complexity of the image will be a large determinant of what kind of LED video panel you need.

A primary focus when purchasing a LED video display to feature your premiere content is pixel pitch. Pixel pitch measures the distance from one pixel to the next pixel beside it, above it, and below it. The smaller the gap between pixels the greater the resolution. Thanks to direct view SMD technology, LED screens can now display HD & UHD content.

If you plan to display only simple graphics such as numbers or basic shapes, you may not need such a tight pixel pitch. On the other hand if you are displaying high quality video, you will probably want to go with a HD or UHD video wall solution.

Here it is important to not just stop at pixel pitch and content when selecting LED product. You will also want to consider viewing distance and viewing angle. All affect how your content looks to the viewer. Starting to sound complicated? Don’t worry. Neoti’s qualified LED technicians can help you find the perfect LED product for your situation and content.

Content Determines Type of Software

Traditional displays typically allow for only one video signal, or message, to be displayed. Neoti’s seamless LED video displays can display multiple signals and sources within various user-defined zones. This allows a business to deliver much more dynamic and impactful content on each display.

In addition to standard video formats, a business can make a long ribbon display or a display that wraps around a curved space. Displays can even be in the shape of a cube, pyramid, or column. The possibilities are truly endless.

Let Neoti Help With All Your LED Needs

You have a vision for your LED video wall content? Great. Dream big! Then call Neoti at (877) 356-3684 or fill out a quote request and share your dreams with us. We would love to help you find the perfect LED solution to fulfill your content needs.